In 1745, Olaudah Equiano was born. His life began in Africa, but before reaching his teens, he was kidnapped and sold into slavery. Growing as a boy into a man, his experiences shaped him. During his early years he voyaged across the Atlantic Ocean to the Caribbean where he was enslaved for many years. Eventually he crossed the seas once more and landed in the United Kingdom. Tenacious and determined, he traded in rum on the side, selling a puncheon of rum at a time. In just a matter of years he managed to save forty pounds, paving his way to liberation. Equiano was free!
With the bold statement of being the world’s first African and Caribbean rum, we knew our name needed to respect the journey, provenance and quality of our liquid, marrying the old with the new. We knew it had to mirror our own beliefs, creating positive change through the work that we do.
Between his values, journey and impact, we feel great pride and honour in his name adorning our bottle. Equiano’s values distill our beliefs perfectly and that is why we’re giving 5% of company profits and £2/$2 of every bottle purchased here to ground-level freedom and equality projects annually, and celebrating a man who we all aspire to be more like.
Tasting Notes:Rich and deep flavours come from the barrels in which we tropically mature our liquid in.
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