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Rey Campero represents the culture, tradition and art of Candelaria Yegolé, a small town in the Southern Highlands of Oaxaca, with a fertile ground on its slopes and canyons. It represents a people dedicated to the production of artisanal Mezcal, so one of its principles is to help producers of maguey, by creating job opportunities, but especially in finding markets for the best Mezcal. Rey Campero, means "King of the Countryside" and it was founded by the maestro mezcalero Romulo Sanchez Parada. Romulo learned how to make mezcal from his father, and he worked in the palenque until age 20. He lived and worked for several years in North Carolina while in his 20s before returning to Oaxaca in 2003.
Rey Campero Jabali is made with maguey Jabali. The flavor of this mezcal has lots of tropical fruit and citrus. It is earthy with a hint of pepper. Its richly textured and the smoke frames the wild flavors of this special agave. Part of what makes the Jabali so seldom used in Mezcal is its history of expanding and foaming during the fermentation and distillation process, which makes this a very high risk, high reward Mezcal.